The rules and guidelines for punctuation and grammar on data.govt.nz - these aim to increase the accessibility, readability, and usability of information.
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We don’t use exclamation marks.
We don't use semi-colons or comma splices – we’ll write 2 sentences instead, or separate the clauses using a dash (with a space on either side).
We generally don’t add an extra 's' after nouns or names ending in 's'. Exceptions are okay where the alternative reads more naturally.
For example:
We don’t use an apostrophe for dates, numbers, or plurals of abbreviations.
For example:
We rarely use bold – using too much will make it difficult for users to know which parts of your content they need to pay the most attention to. To emphasise words or phrases, we:
We limit the use of brackets and avoid using them in the middle of a sentence. Whenever we provide a link to a downloadable document or report, we use include details about the format and size in square brackets.
For example:
We only use capitals for proper nouns, such as:
We use a capital letter for the Crown, and for Government and Parliament when referring to a specific government or sitting of the parliament in New Zealand. We use lower case for general references to government.
Generally, terms are not proper nouns, so should not be capitalised. Technical terms are not proper nouns. But if a word or term is branded as a distinct thing, treat it as a proper noun.
For example:
We use the Oxford or serial comma only if it makes a list in a sentence clearer or easier to understand.
For example:
Contractions make text feel more conversational and friendly. They also make complex sentences easier to read – for native English speakers.
However, the punctuation can make sentences harder to read for some users. We rewrite sentences to avoid using contractions if it fits with the overall tone.
When we use them, we only use simple contractions:
We don't use complex or potentially confusing contractions like:
We don't use any contractions on pages that are aimed at people who might not speak English well.
We use a dash with a space on either side to separate thoughts in a sentence.
For example:
We use a dash without spaces to:
For example:
We don’t use a dash when we’re using the words 'between' and 'from'.
For example:
We use sentence case so only the first letter is upper case.
Headings in any content adhere to the proper structural order: H1 > H2 > H3 > H4 > H5.
For example, we don’t follow an H1 with an H3 or an H2 with an H4.
We never link headings.
We sometimes hyphenate words to make sure their meaning is clear.
For example:
We don’t use brackets or '/s' to refer to something that could be either singular or plural. We use the plural instead, as this covers both possibilities.
For example:
We use double quotation marks for:
We use single quotation marks for:
We prefer to use sentence case for the titles of documents or publications. We use single quotations to separate document titles from their surrounding text, unless the title is a link.
For example:
Writing content for everyone
GOV.UK Verify and the government Design Standards
Contractions
If you’d like more information, have a question, or want to provide feedback, email datalead@stats.govt.nz.
Content last reviewed 26 January 2022.